Connect with Gen Z
The Next Gen Energy Blueprint is a tool designed to address workforce challenges by connecting with the next generation of talent. It’s cool. It’s fun. It’s engaging. It’s ready to deploy.
The Blueprint was created specifically for high school students, those pursuing technical trades and those with interests in engineering, operations, business, marketing, policy, and more. It offers suggestions on why to consider energy careers and guidance on how to use their time in high school to prepare for “what’s next” opportunities in the industry. It speaks their language – showcasing the sector’s purpose-driven work and commitment to sustainability. It offers tips and tricks on how to make the most of their high school journey to prepare for energy career paths.
Use the Next Gen Energy Blueprint for classroom visits. Share it with guidance counselors and parents. Offer it to community-based organizations that have after school programs. It’s a must for teachers, especially those hosting STEM and CTE classes. Share it digitally, or better yet, print them and have them at the ready for show and tell opportunities.
Energized Athletes
Similar to the High School Blueprint, Energized Athletes is a tool designed to address workforce challenges by connecting with the next generation of talent, specifically targeting those who are involved with sports at their local high schools and colleges.
The dedication seen in athletes, pushing through tough training and performing under pressure, isn’t unique to sports; it perfectly mirrors the drive needed in the energy industry. Whether they’re calling plays or protecting the line, they’ve honed essential career skills: teamwork, discipline, grit, and adaptability. Energy companies have an underutilized recruiting advantage right in their community. Connecting with high school and college sports teams is a smart, powerful strategy to promote energy careers and secure talented individuals who are already proven performers.
To maximize the impact of the Energized Athlete Materials, integrate them directly into your classroom and on the field visits and all interactions with Gen Z. Go beyond simple digital sharing by also distributing the materials to key influencers: provide them to guidance counselors and coaches to reach students planning their futures and offer them to community-based organizations that run sports and teamwork-focused after-school programs. The most effective approach is to print the materials and have them readily available, transforming them into a tangible “show and tell” tool to promote energy careers and reinforce your message.
